Burberry X Claridge’s
Collective Twenty 5 delivered Claridge’s 2025 Christmas tree designed by Daniel Lee for Burberry.
CT5 partnered with Burberry to bring Daniel Lee’s festive creative vision to life, delivering a bespoke Christmas installation at the iconic Claridge’s Hotel.
The brief
Claridge’s required a standout festive installation for their yearly Christmas activation that captured the spirit of the season while reflecting Burberry’s contemporary creative vision.
The approach
Working with Burberry’s team, CT5 translated Daniel Lee’s creative vision into a fully realised decorative Christmas tree. We worked with artisan makers and sourced bespoke decorations to deliver on the vision, from placement, dressing to installation.
The outcome
A striking and immersive Christmas centrepiece delivered seamlessly. The 16ft tree was adorned with dried flowers, glass decorations, handcrafted Burberry fabric ribbons, and surrounded by 3D printed oversized chrome finish chess pieces. Creating a landscape of Christmas opulence.
