Montblanc
Collective Twenty 5 worked with Montblanc to deliver a festive exterior facade activation for their flagship store on New Bond Street.
CT5 partnered with Montblanc to deliver a high-impact festive facade activation at their flagship New Bond Street store, brought to life through programmable lighting and sound.
The brief
Montblanc sought a high-impact exterior display to capture attention and elevate its flagship presence during the holiday season.
The approach
CT5 developed a large-scale facade concept, integrating programmable lighting and sound to create a dynamic and sculptural exterior installation.
The outcome
A dramatic activation. The scheme came to life at night, creating festive theatre enhance by the use of light and sound, having an unmissable impact on New Bond Street.
