Festive Window
Rollout ‘25

Collective Twenty 5 crafted Mulberry’s international festive window campaign.

Developing the scheme in tandem with the client’s creative vision, through materiality direction and technical development, through to production and installation.

The brief

Mulberry needed a festive window campaign with the scale and coherence to perform across international retail locations - maintaining creative integrity without losing sight of production reality.

The approach

Working in close collaboration with Mulberry’s creative team, CT5 led the project from the inside - shaping materiality direction, solving technical challenges, and managing production and installation end-to-end.

The outcome

A festive campaign delivered seamlessly - on time, on brand, and on brief.